How Hardik Mehta Built a 48K+ Instagram Following While Working Full-Time
- Naveen Indala
- May 12
- 2 min read
Updated: Jun 4
About Hardik Mehtha: Hardik is a Principal Consultant at Wipro. That’s his Bruce Wayne side of life in the day. During the nights, he goes into Batman mode i.e Musician.
He is from IIMB Class of 2019
Profile Snapshot
Handle: @hardikmehtamusic
Niche: Music for Environmental Awareness
Followers: 48K+
Content Focus: High-energy Sanskrit music with environmental themes
Posting Frequency: Regular Reels and Posts
Key insights from the Insta page.
The page is an extension of his personality. He doesn’t create content for the sake of followers, comments, likes. He doesn’t adhere to some schedule just because he has to.
He creates content when it feels right and creates something that he enjoys himself.
Experimental Series pushing his creative boundaries.
For example, he did a self challenge i.e “Creating 9 original songs in 9 days of Navratri for mother earth”. Creating 9 original songs is no easy task. And that too within 9 days. And that’s the whole point, he pushed himself by doing this. Inside the head of great singers: Part 1, Part 2, Part 3
Interesting formats:
He tries different formats. This is quite engaging. Example:
Music as a way to express himself:
He cares for the environment, societal issues. There are times when certain happenings in society affect us. So does Hardik.
He channelizes his thoughts, energy and expresses them in the form of music. Here are a few examples.The Ladakh Song. - Song Made From An Interview (Link)
Beloved Soldier Returning from War (Link)
To the mothers of the martyred soldiers in Pulwama Attack.(link). 16 Feb 2019
Using his surroundings in creative ways:
Video shot in Balcony with camera behind the plant. (link)
Same plant in the corner. (link)
In the same way, he does a lot of combinations with the light, camera angle, props. All these give a fresh vibe to the videos.
Here the best of their reels for your reference:
Md. Rafi Font, 3.9 M views (08 Dec, 2024)
Lag Ja Gale - Difficult Harqat Visualized, 1.3M views (01 Sep 2024)
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